RE: Hypothetically.12 Jan 2022 15:16
Exactly that press release proves my point
Apr-20 (IPO was Sep-20) and we don't know
- how many new services they take
- what geographies and have we added more?
- what services per geographies?
- does a newer geography start off with less of the stack and then grow additional services?
- have nestle added more of their brands and products?
- has ingenuity helped push products to new markets via D2C?
None of this is updated and is entirely what "land and expand" is. Yes there is a position (landed) but absolute zero since on how this is expanding except some noise about putting a name on a toblerone (which card factory do)
Thanks for sharing as I was going to dig that artcile myself to evidence the point
"OPTIFAST, Minami, and Klean Athlete" are hardly nestle's biggest brands. The point people wanted to hear was the story we got with Elemis. Elemis used Bentley labs. and this "land" led to them wanting more so they took ingenuity. Now the parent co of elemis is plugging in more and more brands they own (expand)