RE: Average Down?????????????????/16 Jan 2022 08:53
@dream you’re completely right but atm we don’t know
- how they will resolve it
- what the timeline will be to resolve it
- what the cost will be to resolve it
- how the US warehouse will be fulfilled
- what operational drag there will be as it will be manual abs operating at a low capacity to start with (you have to bleed stock to it)
- what the additional marketing spend will be to win back customers who go back to fashion nova etc (as quick delivery)
- what % of customers we will lose over next 18months as we wait for the warehouse
So you’re boiling this down to just putting a warehouse down and job done. But it’s not. There is a lot above that is very very difficult
For example look at the string of profit warnings Asos had when it tried to do its first overseas warehouses (absolute nightmare!)
And think of boohoo. You think they will pay the best (but most expensive) to help out? Or you think they will do what they just showed with their Japan website and get the cheapest, non-integrated and non-bespoke offering
Warehousing across continents is very hard and who on the board has this experience? Ermmm no one