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Great - the serum is here! Late! That’s aside it’s here.
I share your frustration.
I’m expecting product samples via Birchbox or similar. Direct door to door marketing with social media “box openings” with social media influencers!
Now, if they can’t run this simple and highly effective market initiative then I’m calling out the board as being incompetent. They have the product, they have a distribution channel, now let’s see the marketing ramp up.
This was a lack lustre RNS with nothing to back up how it’s going to deliver sales!
I’m maintaining my position - I won’t get excited until I see day on day growth with a rally across 4/5 days.
I’m not pinning my hopes on launch or marketing strategy.
I might get excited if Birchbox or similar play a part of that marketing strategy. Otherwise I’m not getting excited. We’ve been here before!!
I won’t be buying until it hits 12p. Counter intuitive when I can buy at under 5p? No, it’s a resistance point. If it breaks that resistance point my confidence is regained and I will invest another 10k with a total investment of 40k (should I invest my 10k).
On 30k investment my break even is the 9p mark. I know many have a strategy of averaging down. I’ve done that once already and got burned.
Let’s see what they bring to the table next week!
I'm holding on. I have not sold my 30K invetment. I was VERY tempted. I have another 10K to invest but will not part with cash until it hist 12p. For me that was the last resistance point. Are investors playing the margins? It looks like that so I'm not confinced we are out of the woods yet. A bounce that lasts 4 days on the trot might have me intrested but beyond that there has been no change.
I need to see a marketing stratgey that delivers. I still find it difficult to understand why Birchbox are not part of the marketing strategy.
Nothing to get excited about on todays trading results.
If this was anything BUT this share I would say classic sign of a shake out.
I say this having thrown my hands up in the air in disbelief on more than one occasion regards data!!
So don’t take anything for certain!
BEYOND frustrated, and BEYOND disappointed.
This is lack lustre and in my opinion mismanagement. It's that simple.
I'm not a marketing expert but when you launch a product you do it once and you do it well. When you announce to your shareholders that you’re launching you do exactly that. You do not whimper out of the starting blocks. You absolutely DO NOT then make promises and fail to deliver on them. Where is the Omni channel marketing campaign? Where are the online influencers? And without wanting to flog a dead horse, AGAIN, I find it inconceivable that they have not leveraged birchbox or similar.
I TOTALLY do not buy the issues that they have had with distribution and this being a "cannabis product" - let’s get fact correct. This is a synthetic derivative. It's like saying we are cannot distribute that faux PVC leather jacket as we are unable to distribute animal products!! WEAK!!! Absolutely WEAK!! BS.
Unless Team Beckham get behind this brand and quickly. Or they have a plan to leverage the connections with the house of Beckham (super quickly) then this product is likely to fail. As brutal as that is it will FAIL. You can have an amazing product but if you do not launch and have the right distribution channels and support it will fail to land.
I TRULY hope that management team serve me a piece of humble pie! That I have to take back the comments made in frustration and they have something wonderful in the pipeline. That this announcement is just a case of getting the "bad news" out of the way before they hit us with a wave of positive press!!
Yours faithfully,
Annoyed and frustrated.
Can you explain this in layman’s terms. What should be looking out for? Or concerned about?
Are you suggesting a big sell off when they can exercise these warrants? Or are you suggesting it’s in their interest to push marketing and ramp the share for when they can exercise the warrants.
Welcome your thoughts.
This a fair comment. I have another 10k to invest. I’m not doing it until this reaches 12p. The last resistance point. It’s a counter intuitive strategy. I can’t execute my normal strategy as I can’t rely on data analytics. This share is volatile and is driven off sentiment at the moment.
HUGE potential but will not live up to its potential unless the Board pull out their finger, and give us the omni channel marketing strategy. It’s inconceivable to me that Birchbox or similar are not on board. It’s lack lustre, and I’m yet to see an influencer market these products!
So yes, I’m positive, but my expectations remain the same, but I won’t invest more money until I see delivery!
I’ve thought about topping up to average down. I simply don’t have the stomach for it.
I’m in at 30k with an average of 9.9p (from memory). So I’m not sitting pretty.
I have another 10k to invest. I’m not doing that until the last known resistance point is punched. So I have a buy open for 10k at 12p.
I know this sounds seriously counter intuitive but I need my confidence rebuilt. Once I see promises being delivered and a company doing what it says it’s going to do I will part with my cash. Until then it’s a “hold”.
I’m not buying until this hits 12p and have set up a buy for 10k at this level. This might sound counter intuitive. Logic says buy low. However, 12p in my opinion was a resistance point. Once it breaks that resistance point there will be a significant shift in sentiment and I think it’s a less risky proposition. I know others will vehemently disagree with my strategy.
I need my confidence building and 12p is where I feel my confidence will be restored. Others have their strategies. Newbie investors can get in low and ride the waves but my stomach can’t handle the volatility. I’m an old fashioned investor - steady eddy. This share has been an education for sure!
I’m not buying until this hits 12p and have set up a buy for 10k at this level. This might sound counter intuitive. Logic says buy low. However, 12p in my opinion was a resistance point. Once it breaks that resistance point there will be a significant shift in sentiment and I think it’s a less risky proposition. I know others will vehemently disagree with my strategy.
I need my confidence building and 12p is where I feel my confidence will be restored. Others have their strategies. Newbie investors can get in low and ride the waves but my stomach can’t handle the volatility. I’m an old fashioned investor - steady eddy. This share has been an education for sure!
I’ve been quiet as I’m trying to sit it out and be patient.
There is clearly some movement but there is nothing to justify it. No volume, no news, so nothing to get excited about.
Once I see volume and I mean day by day over a week or more upwards of 300,000k - I will consider investing more. Currently sitting on a loss and I’m not prepared to speculate further.
The good news is that this share moves quickly on sentiment. That means it just takes the business to deliver on its promises to see the share price shift.
Whilst some have been less than complementary towards the Miami link I’m more optimistic. There is after all a World Cup at the end of the year. It would align wonderfully in my opinion. Not an attempt at a ramp merely an observation. It’s not about the team but the players and who’s likely to be called up to represent the USA. Remember this region Qatar - does not condone drugs. CBX is synthetic it brings all the benefits within a legal framework for that region.
I’m deeply disappointed that the brand has not capitalised on the Birchbox connection. Seems inconceivable they have not leveraged this opportunity. I’m waiting for this “omni channel” proposition but it’s falling flat. AGAIN.
Under promise and over deliver. Basics 101 in and Business proposition. I appreciate market conditions have been challenging. This is why I’m still invested.
There are no mistakes when it comes to Brand Beckham it’s a very well oiled machine.
We all agree the cannabis industry is a multi billion dollar industry. Unfortunately most business opportunities in this sector wouldn’t align with brand Beckham. He’s a sporting legend, family man and poster boy of the Qatar World Cup. Many countries in that region have strict laws regards cannabis. However, the benefits of cannabis CBD are unparalleled and scientifically proven. Can you see where I’m going with this? Beckham has bought into a product that has a World Wide distribution opportunity. The Qatar World Cup is end of 2022 in November. Just in time for the sporting range “launch”.
Then we have the most recent proposition to sell 50% of Brand Beckham for £200,000,000. David is the Golden Key to markets and growth opportunities in regions that have tremendous wealth but have been difficult to get a footing.
Let’s balance this against the previous CEO making a significant purchase of shares before he was superseded by the incumbent. Nobody makes that bullish move unless they are privy to information that positions them well for the future.
All of this is speculation. I agree. However Brand Beckham is astute, well connected, and sitting in a prime position. David was heavily criticised for being the poster boy for the Qatar World Cup. He’s not going to do that if there wasn’t a bigger play in-hand!
Genius if you ask me!
If we mix all of this up with my little favourite assumption that Birchbox or similar will come into play in the near future as a distribution Chanel for wellness/cosmetic line with marketing to over 4 million customers then it’s lining up well.
This share is a mega opportunity in my opinion. Not for the faint heated. It’s a share to invest and sit on for the next 12 months.
The products currently in distribution are sound and well revived.
Victoria Beckham has turned her business around (loss making) into a profit centre through diversification. She extended her line into cosmetics. It’s doing really well.
What does this have to do with anything? The Beckhams are incredibly shrewd. They surround themselves around the right talent. They learn quick and capitalise on it.
The Beckhams understood the value of “Brand” way before the “Kardashians” came into focus.
They are without doubt strategists. The cannabis business is worth billions. It’s obvious the Beckhams want a piece of that action and looked for a business that aligned with their values and brand. CBX - Cellular Goods has all benefits of cannabis without the negative side affects that come with it. It can be distributed World Wide without being classified as a drug.
This proposed venture is in my opinion a genius move. Again, showing what the Beckham Brand is capable of. There are no mistakes. This isn’t something that “just happened”. This would be months in pitching and then putting together a package.
CBX went from and IPO of 5p to 25p purely on his association. Granted it’s gone quiet. What a “pitch” to bring in-front of a board. That the value of the “Brand”.
Pure genius.
I don’t believe (in m opinion) DBV are going anywhere regards CBX. They are simply leveraging. Way beyond my expectations!
They haven’t landed in the December Birchbox. I still hold that this would be a great marketing strategy and aligned with he experience they have bought to the table. If that experience isn’t leveraged then what’s the point? It’s like buying Ferrari and never taking it on the road! Totally pointless.
I’m disappointed with the lack of forward momentum.
There has been one article (measured) about the share price and investment potential since the dismal “go live” performance. My expectations are higher than what they are currently delivering.
My conclusion is (check pervious posts of mine dating way back) that this is supply chain. It was always going to be a driver. I’m disappointed that their comms team didn’t do a better job in managing the fall out.
We have been promised “influencers” I’m yet to see one?!! So have to conclude this is going to be a NY push? If there isn’t a “heating up” in January my fear is a flat February!
The management team need a clear and transparent strategy that’s visually identifiable!
I constantly read “February” however to hit the Feb market the delivery needs to be done in January. I would expect to see this heating up from 10th of January onwards or the “launch” such as it’s is will fall flat. It’s like doing a marathon with no training. Your quickly going for feel the pain and hit a wall. So whilst I don’t doubt February is important I’m more focused on what lands in the lead up!
I baled on boohoo to buy this!!
Trillium, look at the historical RNS for the company. And you will see it refers to AIM. It’s an easy mistake to make.
Without wanting to sound like a stuck record - here goes!
Why would you go to retailers? They have a distribution channel online. With the right campaign it doesn’t need a retail outlet beyond high end spas.
I believe they will distribute samples with Birchbox or similar and have their produce directly shipped to door. I would like to think the first samples will land next week for oils. This aligns with the marketing and promotion and information threads on Birchbox. Since 25th of November they have been talking in general term about the benefits of “oil” and that it should form part of a healthy skin routine. What product do cellular goods currently have - that’s right, oil.
This team is top class they know what they are doing. I would then imagine other samples in January, with serums in the February birchbox - so on and so forth.
Not been on the board today? What have I missed?
This was the Twitter link.
DB is very much still in the game!
https://twitter.com/cellulargoods/status/1466102135091773442?s=21