RE: Morning9 Jan 2022 00:51
Good thinking Ray, I have been saying for what feels like years, that the secret to successful licencing is slicing and dicing as many ways as possible, by product group, target market, territory, term etc. The kiss of death is to grant a single world-wide exclusive licence as then you end up on the receiving end of the speed and financial decisions of a single entity who may decide to put your products down the queue for marketing spend, extra clinical trials etc. in preference to others and there isn't a lot you can do about it. Stay in control, don't put all the eggs in a single basket....