RE: Trading Update1 Feb 2023 11:00
We are being misled by the limited information we've received - the cold facts are the wellness tests are NOT selling. I want them to succeed but clearly they are refusing to invest in marketing - that was the same with Covid if you remember - they relied on the panic and set their price competitively - market dynamics took over and they got as much business as they could handle.
Unfortunately, PM seemingly lacks in her skill-sets - spending on marketing.
But she recognised the need to get the retail chemists onside for Covid sales. So, that being the case, I'm frankly surprised to put it mildly why she hasn't made a beeline for getting them to do the marketing for her with the wellness tests.
As I've said before, I received very many emails from the company re wellness tests but never any 'killer' messages offering an inducement to buy - why ever not - it's a crazy waste of their massive database !
Only an rns confirming that at least Boots offering the wellness tests is going to lift the sp.