?16 Jan 2020 06:41
I have been in and out of BOOHOO numerous times over the last few years and made ok money....but would have made a lot more had I just held, so I bought in again yesterday and this time I am going to hold. I know this share quite well and sometimes it has crazy movements that I just dont understand but it has always gone higher eventually....I know the Multiple is high but I think BOO fully deserve that, Boo have got there marketing and target audience at almost perfection and whereas they were targeting 16-24 year olds now with Karen Millen and Coast as the targets get older the audience is not lost its passed over to Karren and Coast so a second bite at the cherry and thus keeping the maturing customer, also if Boo can expand at this rate in what is basically a global recession just think what they could do in a fully scaled up economy?......Its a strong buy for me, we may see some ups and downs but ultimately I see £4.00 plus in the not so distant future....and more "bolt ons"