what if just simple share manipulation - explains the constant leaks to the press17 Oct 2022 10:55
what if things are fine in Asos relatively speaking taking into account the market?
most companies will be speaking to lenders over the next few months to lock in better loan agreements in the face of the interest rates moving up and being high for the next couple of years, so Asos doing the same considering their rolling facility is due in July 2024 makes sense.
The company is massively shorted, and we keep getting leaks to the press that vaguely say things could be bad, but never directly say they are bad which means they are trying to infer.
With this inference, the share price drops, and the biggest winners of a share price drop are the shorts.
Mike Ashley bought a 2.9% position in the company when it was in the 8's, and Mike knows the industry and reasonable what the internals of Asos might be like, and he would not have taken such a large position if he expected a loss.
Asos just said themselves they have a strong liquid position.
All banks and insurance are cutting liabilities across all sectors so nothing to do with Asos.
If anything, if asos has a strong liquid position that means they are actually in the power position to negotiate their lending facilities.