BES. More Info15 Mar 2006 09:15
BES.FRANKLIN, Tenn. - March 14, 2006 - Blavod Extreme Spirits (LSE:BES) announces today that it added Cockspur Rum to its UK distribution portfolio, effective July 1, 2006.
Founded by Valdemar Hanschell in 1884, Cockspur Rum has been distributed in the UK for over 100 years. Blavod has been appointed to extend distribution of this already well-established brand throughout the UK. Currently Cockspur is benefiting from a strong promotional relationship with Lancashire and England Cricketer Andrew "Freddie" Flintoff.
Blavod estimates that the addition of Cockspur Rum could add over 20% volume to its UK operation in the next fiscal year. Blavod's portfolio in the UK is led by Blavod Black Vodka and supported by a portfolio of premium brands such as Molinari Sambuca, Marie Brizard liqueurs, Fernet Branca bitters and Mickey Finns Irish schnapps. The Company also distributes the wines of Domaines Barons Rothschild (Lafite) in the UK.
Jeff Hopmayer, CEO of Blavod Extreme Spirits, said, "Cockspur is a highly regarded brand amongst the drinks industry and we are delighted to have been selected to represent this brand. We're confident that we can create new opportunities for Cockspur in the UK."
About Blavod Extreme Spirits:
Blavod Extreme Spirits, plc (LSE:BES), is an international spirits company based in London with U.S. offices in Franklin, Tennessee. Formed by the 2003 merger of Blavod Black Vodka plc and Extreme Beverage Company, Blavo