RE: Unbelievable23 Sep 2024 10:33
I'm not so sure. Super dry had a very definite look that was pretty much a fad - once it went out of fashion, it looked dated. Burberry make classic items, and their new collection looked pretty cool. Their stuff feels timeless, so I don't think it will go out of fashion for long. I just think we need some low interest rates, more free cash in consumer's pockets, sensible overhead management and a ascent recovery in China. I think this business will turn around over the next 12 months. No one would turn down a burberry bag or coat. Lots of people didn't like Superdry's style