RE: directors cut6 Apr 2020 16:02
Management of this company has continuously been optimistic but when results come out they have not met expectations. Looking at the website traffic I can assure you not all is well and compared to last year, DTC sales will be around half as much.
Management has talked about retail sales being shifted to DTC. DTC not being effected etc. Making investors think optimistically when in reality sales are taking a nosedive.
To be specific, this is not a 6 month business but a 3 month business and spin it whichever way you want, those 3 months are going to be affected big time. Government is going to take more stringent actions. No more going to parks etc. Once tanning season is gone its gone. Looking at other countries it will take around 4 months to get back to normal. Wuhan the original epicentre still not fully opened up yet.
People were tan for others to see, such as when they are going out on the weekend, special events etc. No one is going to put in effort to tan just to sit at home. A better cheer yourself up is junk food.
BTW I cannot recall writing there.