I'm buying....16 Oct 2023 11:20
......having bought and sold these several times over the last few years and still holding some at a ~650p average I'm in the market again.
WHY?
Because I think long-term (even despite my opening sentence!!) and in the long term I am convinced that grocery delivery will grow, it is more environmentally friendly, it's convenient and we have generations growing up who will pay for convenience, who value their time more highly than my generation does/did. As and when it reaches a critical volume it will become the Defacto way of grocery shopping. I have said before that the nonsense of stores spending staff resources, time, and money to stock shelves and then more time and money for staff to pick from those shelves will become so costly that ALL major grocery chains will drive their customers towards on-line shopping delivery. It has happened to a great degree with clothing, household goods, white goods, tech products ......groceries are the last bastion of inefficiency in the shopping arena.
Automation is and will continue to be, the single biggest driver of change in the world, think the growth of data centres , AI, animation, robotics.....staff costs are being driven down in all areas and OCDO's technology facilitates this.
If I have a concern, it is that the market thinks less long-term than it used to, every day we see knee-jerk price action often reversed in hours or days in response to news, caused by high-speed trading bots which react quickly but don't think, I accept the need to ride out such short term vagaries and to judge when to buy and when to sell using applied logic, not instant reaction.
I have no doubt I will find myself in a position where the SP rises sharply and I'm in profit and take it, but until the day when I perceive that the SP FULLY reflects OCDO's value I will continue to invest.