RE: Share Price Retreat..15 May 2020 19:30
Afternoon,
I completely agree with what is being said about simplifying the science in the media and like Ray said staying clear of certain words like “ hopefully and maybe “, using these words almost detracts from the science , we all hope that something great will happen but far too often our hopes never materialise ! We know nothing is proven until it is proven but there are two markets any company has to play to and in our case it is the scientific community and the share/ funds market and they are different animals . Our science is great , fabulous, fantastic, cutting edge , life changing etc but how many people really get it ?
I was 20 years in sales and a very basic selling technique was “ features and benefits “ ie what it is or does and how will it benefit you / me ? Keep it simple for the masses , if your selling a car 99% of people don’t give a monkeys about all the technical stuff going on under the bonnet but they do care about how it makes them feel , how successful they feel ,if it saves them money , is it practical for their needs etc and the principle for Sclp is the same . If your talking to pharma get technical, if your talking to the market get simple ! All imo .
Have a good weekend and maybe next week !