Distil6 Sep 2019 11:22
Gin has peaked in 2019 a lot of craft gins will start to disappear as their profits slump.
The new growing trend is for Rum.
As rum continues its premiumisation journey, the broader category is witnessing impressive results in developed ****tail markets. In the UK, sales of rum surpassed £1bn (US$1.3bn) for the ?rst time last year, according to the Wine and Spirit Trade Association. Dedicated rum bars and menus are boosting the visibility and perception of the category, while brand messages around heritage, provenance and quality production are also making an impression on consumers.