RE: AML model range.15 Apr 2021 12:06
Quite unbelievable to see the retail fanboys believing the company.
6-8 DBX in each dealer's forecourt and probably more out back.
As if AML are going to reply with âYeah, we needed to sell 1400 DBX by September 2020 as a condition to receive a ÂŁ100m bond loan, and we didnât want the DBX to look like a flopâŚâ
Now the backpedaling. "DBX saviour of AML, selling 5-6000 cars per year, doubling our overall salesâ becomes âDBX is not a one trick pony, and the market is saturated, we need more derivatives, we hope to sell 3000 this year but 1000 are sitting in dealerâs forecourts so how many more can we send them?â.
Wealthy individuals want something unique, not 8 cars per dealer, 160 for sale on auto trader and 3 year old infotainment.
https://www.autotrader.com/cars-for-sale/new-cars/2021/aston-martin/dbx
AML sold around 600 to customers since its launch in August 2020, and 800 to dealers.
Now the company refuse to publish retails sales, only wholesales, so investors canât trace how many cars they are loading dealers with.
All that work to de-stock the sports cars to create âbrand image prestige piffleâ only to load dealers with DBX and create the exact opposite.
And the simpletons think each dealer needs 8 DBX as demonstrators, hahahahah.
The DBX needed to be a massive hit to fund other development and pay off ÂŁ1.3bn in debts, now AML have low sales and ÂŁ150m per year bond interest payments. How are they supposed to fund R&D now? Cash raises.
Maybe thatâs why Stroll is selling his yacht, race track, Ferrari collection, etc.
I think heâs out to win, but thatâs not enough, just like the hundreds of millions he lost on Asprey & Garrard when he ran it into insolvency.