Other Devices / Platforms28 Nov 2018 11:42
Lets remove any previous FB/Oculus tie up with EVRH.
Lets Start from scratch.
You own EVRH and you have made MVR product
You need a shop to display and sell your MVR
You have a choice between 3 available big shops.
SONY - SAMSUNG - OCULUS
Which one has the largest possible target customers ?
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SONY - and - SAMSUNG Shops
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Shop Age Experience : Much more than Oculus
Shop Products : Multiple Expensive VR Gear
Customer Numbers : Loads Loads more than Oculus but NOT GROWING FAST.
Customers Preference: Hardcore Gamers, spends hours hours gaming.
Customers Spending : High to Very High on Gaming Tech, Custom Gaming and In-app Gaming Features.
Customers Surplus : Not much after all above individual spending
Customers Elasticity : Wont spend as many hours on other VR app if Gaming is their choice.
Customers Music Choice : "DISCORD APP with Free Youtube Audio Ad-free listening + Group Audio Chat. "
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Oculus Shop
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Shop Age Experience : New with millions available to spend on growth.
Shop Products : Single Affordable VR Gear
Customer Numbers : Less than other but growing MUCH FASTER than other 2.
Customers Preference: Entertainment, Light Gaming, Information
Customers Spending : Medium to very high - no need to spend too much on Hardware.
Customers Surplus : Plenty money left to spend on multiple APPs
Customers Elasticity : Will jump to various VR APPs just as a Smart Phone.
Customers Music Choice : Not Tied 12 hours Gaming could easily be MVR
Pick the best option and sell through them.
Others are important but not priority.
Boots do not get as many customers as TESCO / ASDA combined
but you wont put your beauty product in TESCO / ASDA straight away
unless you just want initial sales
and no long life branding