RE: Personal view point on SP6 Dec 2021 13:57
TL
I think you've got it spot on with the warm up act. I don't know about stocks and shares (tho I'm certainly learning! :) But I do know about marketing
Sng will of course want to get the whole worlds attention when P3 data drops and while yes, 'weve got a cure for covid' will certainly turn lots of heads, you need to have all your ducks in a row, because if for some reason the message doesn't break though (say another huge news story on the day) you've shot your shot and are now a sitting duck.
By putting previous work in the frame, re-introducing SNG to those in the know, creating content of your most important aspects (posters, presentations = easily sharable content), building up your SM and company profile, you can build bigger circles of awareness and start to break through to the mainstream, priming the market for P3 release a few weeks down the road.
I would expect the PR/marketing team to have a day by day (if not hour by hour) plan for the next 4-6 weeks. (and I'm really looking forward to watching it come together)
Best