Distributer Interview Africa (pt1)31 Aug 2022 16:01
Bancella distribute agricultural products (including ProAct) in Africa along with DuxAgri, who they own. Co-Owner Stephen Pearce rejects the claim that Africa is behind with BioTech and sees significant potential for sales on the continent.
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Doing Business in Africa with Stephen Pearce
13 June 2022
AgriBusiness Global sat down with Stephen Pearce, who is recognized across multiple industries as an expert practitioner in strategic sourcing, procurement, business development, M&A integration, and alliance development.
Pearce is the co-owner and managing partner of Chemovateq Swiss AG, which owns Bancella Limited serving the agricultural industry across Africa and the Middle East. He shares his experiences, tips, and perspectives of business in Africa.
ABG: What are some important points agrochemical industry players are missing doing business in Africa?
SP: I think a lot of people fail to recognize the diversity of the African continent, and indeed the Middle East. There are 54 sovereign states in Africa (and 18 in the Middle East) with numerous cultural, governmental, regulatory, and agronomic differences. It is not a one solution fits all by any means.
If you want to do successful business in Africa, you need to align yourself with people who know Africa. If you don’t have or know the right people on the ground, you can fail quickly and many do. But if you make those connections, Africa remains a huge opportunity.
All too often Africa, for many companies, is considered too complex and remains a lower order of priority and doesn’t receive the attention it deserves based on the growth potential but value the chain.
ABG: What do you think Africa’s role will be in future food production?
SP: From a global food production perspective, when you look at the urbanization of Africa, the population growth, the number of people under the age of 25, and the amount of land that can be cultivated and put into full productivity — it makes Africa essential in supporting the need for increased food output. For the food development required by 2050 to support a predicted population of 9.8 billion people, Africa is both a huge and essential opportunity.
Moreover, and not to belabor the point, you’re only going to get that right and succeed if you’re choosing the right partners and making sure you align with the right in country value chains and provide those value chains with new and innovative crop solutions and technologies.