Interesting Day !16 Nov 2020 20:58
Well, that was an interesting day, and, first of all, it has to be said the news in the RNS was good news, and fair play to Ford for negogiating the contract.
It's a bit odd that, on the face of it, this may put us into competition with By-Health in China, but I'm sure they'll have been aware of what we intended to do, and I'm also sure they must be comfortable with it. It's also slightly odd that the distributor wasn't named. Given the RNS tells us the distrubution agreement is "with immediate effect", who they are will be public knowledge soon enough
Whether the news was good enough to justify a temporary rise in the market cap of quite a few million above where we ended up is debatable though. So, mainly to annoy Alf, I'm going to look into the entrails of what we know.
We know a manufacturing run of FF+ has been carried out at a cost of 90k to ourselves. We can probably suppose that a good portion of that is bound for China, lets say 60k for the sake of argument. We know the distributor will want to turn a profit, so we can guess what level of profit we might make on the 60k estimate. I'm going to guess we'll sell that 60k worth of stock for no more than 120k and turn a profit of no more than 60k on it.
What we don't know and can't even really guess at, is how much FF+ the distributor is going to shift. If they end up shifting enough stuff to mean we keep on turning the handle on ( say ) 60 to 90k FF+ orders every few months, we should do very well out of it. But if it's a once a year order, then, though good, it wouldn't be as good.
More generally, the cynic in me wonders if we've seen some forward selling from the placing today ? If we have, then it's not the end of the world because it would make the placing easier to get away.
BB