Triton and performance metrics26 Apr 2022 10:02
I wanted to get an opinion from the company on how they view the different metrics in Trition’s report. Stuart Last responded to my email as follows and gives some clear in sight which is very pertinent in valuing Audioboom and puts the company on a ranking of 4th ( not 5th) in USA:
I saw you guys kicking this around on the message boards earlier... this is how I view it...
Downloads is ultimately the best view on revenue opportunity... more downloads = more ad inventory = more potential sales.
But, it's not just about downloads. Audience reach is key to create a premium ad model. 100m downloads reaching 1 million people wouldn't be great for us - it would mean each listener is hearing 100 pieces of content which limits how much we can charge advertisers because their campaign would hit the same listeners over and over again. Some frequency (number of times an ad hits a specific listener) is good for advertisers, but too much frequency can be harmful.
Our ratio (1 listener to around 3.5 downloads) is healthy and keeps the product premium.
So better to view the two metrics together
Best
Stuart
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Stuart Last | Chief Executive Officer