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Next RNS should be to announce the completion of Adelicious integration.

All the indicators are there BigShow.

I’m not on Linkedin, X, Instagram etc. too busy

Great article and thx BigShow. Audioboom are right up there with the major players and have proven that they can stand toe to toe. Stuart Last has been beating the drum about Creator led being the future. The Adelicious acquisition has been a significant step forward.

I used to get his weekly emails. Very knowledgeable and will miss his reports and insight.

I’ve never rated SIMPLY WALL ST. Their report just chucks in every single analytic and metric whether it’s appropriate or not to the podcast industry or the structure of Audioboom. There’s lots of charts meaning little. They give a veiled negative commentary whilst using positive figures.

All rather strange. They’ve been around years and I liken it to a dodgy dossier. Maybe I’m wrong but they’ve never produced a report which is professional and objective.

Some well disciplined M&A provides good optionality for Audioboom - it will make it more attractive to a suitor with the accretion from the transactions making it more valuable. The accelerated growth through M&A will help position Audioboom more robustly on the public markets.

Expect a RNS on the Adelicious integration which is going well and perhaps ahead of schedule . The successful integration followed by good upside performance may give the Board appetite to do more.

MoneyMan you have to bring such things to this board to be taken seriously. You’ve delved through the charts and thanks for highlighting. J

Any posters who regurgitate their same mantra with false and misleading comments should be ignored obviously. They bring nothing to the table.

Incidentally on the same hosting platform of Podglomerate is an enlightening podcast with Adopter Media. There is a complex intertwined set of metrics which brands use to establish their advertising campaigns. Podcasters need companies like Audioboom to help them with contacting and contracting with the right brands to maximise the advertising revenue for their shows. Audioboom has proven to be one of the best from premium host endorsements to programmatic.

I urge people to watch this podcast on YouTube. Stuart Last starts with an in depth description of the podcast industry and how AUDIOBOOM sits within it. It’s emphasised that AB is both an advertising sales company, a creator of podcasts and a facilitator. Automation has been incredibly important with AB leading the way with Showcase and AdRip. AB has an excellent reputation in creating and maximising the value for podcast creators. Audioboom will lead the way in industry consolidation of the independents to bring about a bigger entity which is capable of competing with Spotify and Amazon.

Stuart maintains that the consolidation must be creator led to get the best value for growing the podcast industry which will lead to better advertising returns. It must be remember that there is a maximum of 12 minutes of advertising in podcasts compared to 28 minutes on radio.

The acquisition of Adelicious is a prelude to intense consolidation in the near future. Adelicious did there due diligence of AB before agreeing to sell out mainly for shares in AB. They liked what they saw and the are excited for the future. Dowgate did the same and invested over £2Million.

The future is bright with this reinvigorating news.

No harm in repeating the news.

Exactly. Audioboom were ahead of the restructure now going on. If you remember starting a few years ago the RNS and Investor presentations the company continually announced the reduction in headcount and more importantly the end of unprofitable contracts the legacy of which finishes this year. There were posters here who said it wasn’t a good sign.

Some very interesting posts BigShow

From Podcasting Today kindly posted by BigShow.

I found it amusing that “growing appetite” and Adeliciuos are key !

- Stuart Last, CEO of Audioboom, said: “As the industry continues to navigate podcast consumers’ shift to video, Audioboom and Adelicious have emerged as leaders in the space, with our video strategy already generating significant revenue for those creators producing video content.”

The growing appetite for video is backed by recent research. Edison Research’s July 2025 study revealed that 26% of US adults now watch video podcasts weekly, while 31% of podcast listeners find new shows through video platforms.

When someone’s posts have no interest in the actual guts of the Audioboom business, as in industry accepted data points and metrics in performance, then their comments are worthless. The announcement today gives details of Audioboom’s growing strength in it’s Creater Network and fast growing video versions. This will be key to the continued growth of Audioboom and Adelicious. To make nonchalant remarks about Revenue Per 1000 Views illustrates the shallowness of comments. To achieve US$40.74 per 1000 is at the very high end in the podcast industry. I’d recommend such posters to keep out of investment if they can’t comprehend what the industry is all about.

Readers here can easily identify such posters and should come to their own conclusions why someone would want to continue commenting here .

As usual AE Marsh you’re succinct and spot on. I think he’s got the skin of a Rhino though.

Totally agree MoneyMan and BigShow I don’t bother to read Alde’s post. Misleading and repetitive false statements. You do have to wonder about some posters motives.

Looks like total mismanagement. Huge loss made on Morbid over last 3 years. Audioboom learnt the lessons a couple of years ago. Stopped the expensive contract guarantees. They trimmed their staffing numbers as well. That’s why there making a profit and generating cash.

That’s hilarious BigShow it illustrates how hypocritical Alder is with his comments . The important point is that everything Alder and cohorts post are always skewed and negative. There’s no honest discussion or debate.

Morbid went to Sirius for $50m over 3 years... the Amazon deal was $120m over 3 years.

Looks like Wondery (Amazon) suffered an onerous contract made 3 years ago. Values of contracts have reduced by more than 50%. Audioboom did very well to stay clear of Morbid.