RE: Last nights launch15 May 2021 20:06
Vascular, you need to understand the market. These products (including Fever-Tree) are all about point of sale.
I do not expect massive presence for Chill in terms of advertising any time soon.
In fact the beauty of this company is that it can potentially sell products and grow fast with “negligible marketing spend” (the company’s own words).
Of course some sensible spend will help us grow faster, but the display cases and educating retailers is a great example of how the ball can get rolling quickly with relatively low spend compared to some other products. Bang for buck is very high with the display cases, hence why John Story (who has an exemplary understand of retail from his own business life experience) invested so heavily. It is the perfect storm.
I am sure they will get some influencers onboard, yet the biggest influencer will be people themselves and word of mouth, in my view.
CBD is a brand in itself right now, and therefore a massive growth market. It is finding its way into all sorts of products, and Zoetic is poised to capitalise on this for the many reasons repeated time and time again on here.
Who sits at home and watches a YouTube video of Fever-Tree? It’s simply not what matters the most at this point in the company’s story for this kind of product, nor does social media matter as much as some might want to think it does. It is not good use of capital at this stage in my view.