RE: High Noon4 Jul 2025 09:45
Arguing about whether the Superdrug deal is the correct route to market or not is absolutely bonkers. It's a great deal - a chunky initial order, sufficient branch coverage, good exclusivity duration to build the product's following - especially given how hopeless management were in building this organically. They may well have forced the hand of SBTX, you wonder whether this is entirely true, but at least this dormant item in the portfolio is now moving while we await further news pertaining to the golden egg!