RE: I Don't23 Apr 2019 11:08
This is not another Debenhams. Different product entirely, different marketing. The presence of Fosun ever on the perimeter has interested long term holders for a few years. Their strategy holds the key to everything now even if they only cherry pick. Big re-structuring will follow soon.
I missed an opportunity to unload my moderate investment through a matter of personal events. It stood then, last year at over 130. Within what seemed like seconds it crashed. But I am still in and I will definitely recover some of that loss. Promise. Cook has one outstanding advantage - the name. No other country enjoys that brand advantage like Britain. Think Rolls Royce, Burberry etc etc. It's not an automatic guarantee of successI but it helps. Investors need to be aware not of the Thos Cook shops and UK holiday makers, but of the prestige attached to the marketing of travel from China, under the Cook name. Millions of people with disposable funds for leisure. If Fosun persevere this will be a major success and the infrastructure is in place to start building bigger. Shorters have a limited understanding of, or interest in the broader commerical and marketing scenario. Good luck as ever.