RE: Daily Mail - Numbers Impact of DC decision11 Sep 2024 14:04
This is the meat of the article
Analysts at Peel Hunt, who back the move as boosting Boohoo’s bottom line long term, said the group will likely face ‘modest cash costs of exit on top of the circA £34millillion capex write-off’.
Katie Cousins, equity research analyst for consumer and digital technology at Shore Capital, said: ‘We anticipate that the financial impact of the decision will result in a balance sheet write-down relating to the lease contract for the US which runs until 2032 with a cost of $8million in [2025] and the c.£34million capital investment made into the US [distribution centre].
‘There will also be a one-off exceptional cash cost (assumed at mid-single digits).’
The struggle to break the US
Boohoo has not published detailed performance figures for some time but last year’s annual results demonstrated the difficulty the group has had with maintaining US momentum
The group’s total US sales plummeted 29 per cent to £177.4million in the 12 months to 28 February.
Similarly, rival Asos saw US sales plummet 25 per cent in its first half, reflecting the six months to the end of March.
Analyst at Peel Hunt said Boohoo’s initial decision to launch a direct US distribution centre ‘was based on sales numbers from three years ago’ when the group boasted double-digit US growth with revenues of £450milllion.
The analysts had a Boohoo target price of 75p, but have now placed the group under review.
They added: ‘Volumes are now nothing like what the company originally planned for, and back in the UK the fully automated and highly efficient Sheffield site is running with excess capacity.
‘In addition to the lower volumes, the US product offering is c.60 per cent of the full UK offer, with trials showing an improved sales and conversion from US access to that full range.
‘We believe the duty benefit of pulling out of the US warehouse and the increased cost of distribution into the US from the UK broadly offset each other, whereas the distribution efficiency of running through Sheffield is worth 500-600bps.
‘The other part of the equation is that offering the full UK range into the US is also a significant benefit to sales and conversion.’