RE: Fantastic re dividend.... 6.7p at least27 Jul 2023 09:07
"I’m confused. Headlines say 52% drop in earnings."
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I presume it is a question of 'earnings' versus 'revenue'. The management are highlighting that revanue "....with total revenue declining just 1% in H1, even in a very tough advertising market."
I presume the drop in revenue is due to the investment in ITVX (& presumably 'other' things), ".....reflects the challenging advertising market and the planned investment in ITVX".
Investment in ITVX is a good thing and it seems to be working (so far). Much better to be investing in a growing part of the business that will growth driver for the whole business into the future than sitting on their cash as advertising drops away.
As someone pointed out advertising will pick up as the economy does, and ITV will be well placed to capitalise IMO.
Bet Tom is sobbing into his bowl of gruel this morning. Thankfully I don't have to read his drivel, but he does clutter up my message board with lots of 'This message has been filtered, please adjust your filters to view' messages....just not today, funny that!