RE: TikTok29 Apr 2024 10:17
Mol, let's nail the myth that the placing for just £1.3M gross was to keep the lights on, it was to:
"The net proceeds of the Fundraise will be utilised to invest in driving sales growth by:-
1. active account management of existing partners by co-investing in publicity, marketing, and promotions to increase sales;
2. increased presence of the Company's stands at major exhibitions to attract new partners, particularly in the USA and India to mitigate dependency on a small number of partners;
3. investing in marketing the Company's products to grow sales on e-commerce platforms in India, China, USA, Europe, and the Gulf States; and
4. launch its second generation SweetBiotix and MicroBiome Modulator products."
Note with regards point 3, we have subsequently been informed that "The Company intends to promote heavily on TikTok and Tmall in March and April 2024 with new stock and hope to have a clearer picture of likely regular monthly sales going forward after this period. A TikTok channel has been established in the UK with a view to emulating the success obtained with TikTok China. The Company's Amazon Europe sales channel is now active and the Company is working on ways to deliver products through Amazon Prime. The aim is to launch product on Amazon UAE in late Q1 2024 and Amazon India in early Q2 2024." Consequently, as the UK TikTok site has only just been established, give it time eh after all the TikTok site in China resulted in "E-commerce sales for 2023 were 287% up on 2022 driven by strong growth in China of gummies and large increases in Amazon Prime subscriptions. This progress led the consumer health business to profitability in October and November 2023. Gummy supply and sales in China vary between £20,000 to £50,000 per month partially moderated by stock availability and the Chinese New Year"
That said SOH really does not help himself by cherry picking figures and using them out of context. His statement that "In addition to founding and developing three companies, OptioBiotix layered its development portfolio by creating first generation products (principally SlimBiome® and subsequently WellBiome® in prebiotics and LPLDL® in probiotics) of relatively moderate development risk using existing science, whilst in parallel developing more innovative second-generation products (SweetBiotix®, MicroBiome Modulators) that offer the potential for larger future returns. This strategy allowed the Company to achieve combined revenues of £2.2m in 2021 with both the probiotic (now ProBiotix Health plc) and prebiotic trading businesses being EBITDA profitable in both years. " fails to recognise that the figures were artificially inflated because of Covid overstocking that led to the dreadful figures in 2022 where partners ran down their stocks instead of ordering more. If SOH wants to make a go of first gen products he needs to win over big Customers such as kelloggs which should not prove insurmountable given the obesity rates ar