RE: New Product Launch11 Aug 2024 09:43
Mol, if you took the blinkers off for s moment you would recognise that Opti now sponsors Lemming Investors as a means of providing communications that do not warrant the cost of a Reach RNS and yet provide colour as to progress being made to both shareholders and the wider investor base that subscribe to Lemmings but are not current Opti shareholders and hence wont read this BB. As a sponsor of course, all Opti related communications are made available free of charge to all so you should embrace this additional comms channel whether you are enthused by the content or not, if nothing else leaving the mudslinging aside, if has stimulated a debate on the merit or other wise of this new product which is a good thing.
In terms of financials from this launch we were told in the Final Results RNS that Opti were " Recruiting four new partners for SlimBiome® in Asia through our partnership with Nutraconnect Pte, all of whom placed initial orders before the end of 2023 and which we expect to contribute revenues of £125,000 to £150,000 in 2024." so part of that. The film star info info provided by Sophie and Dire was interesting, it will certainly help the launch get off to a good start but will have come at a high marketing cost so important that repeat orders flow from it.
Agree that sweetbiotix news is the one all holders crave but that will of course be communicated via a full RNS so rather silly to use it as an example to criticise this latest sponsored piece