RE: seems pointless17 Nov 2021 08:58
Using an Agent or Distributor
U.S. companies are highly recommended to develop a local presence in India, whether through a branch office or a subsidiary or by appointing an agent, representative, or distributor. India is a diverse country, with over 30 regional languages and state-by-state differences in laws and regulations. A regional strategy ensures a wide market presence and greater flexibility in responding to regional demands and concerns. Income, purchasing power, educational attainment, and other socioeconomic factors vary greatly throughout India.
Furthermore, for products like pharmaceuticals, some medical devices, diagnostic kits, cosmetics, and food products, the Indian government may legally demand the appointment of an authorized agent or distributor. Quality assurance and standardization certificates are also required for some products (e.g., telecom equipment and home appliances). As a result, working with an agent, representative, or distributor who understands your target market and is familiar with local laws and policies, will help you expand your reach and increase your chances of success.
https://www.trade.gov/country-commercial-guides/india-distribution-and-sales-channels