Money Week magazine tips Warpaint for 202520 Dec 2024 19:41
From this weeks issue
A promising cosmetics brand
Last year I tipped Elixirr International, the digital, data and AI strategy consultancy, at 472p, because of its growth prospects, says Mike Tubbs. The 2024 results to 30 June showed pre-tax profits up 22%, with strong trading momentum in the early months of the second half of 2024. The recent share price is 765p, giving a price rise over the year of 62.1% or 8.2 times the 7.6% rise of the FTSE 100 over that period.
This year I am recommending Warpaint London (Aim: W7L), a company with a market value of £408m selling high-quality, affordable, branded cosmetics marketed globally. It is growing strongly, with revenue up 79% from 2021 to £89.6m in 2023 and operating profit up 385% to £18.5m over those two years. Warpaint was founded in 1992 by the current CEO and floated on Aim in 2016. The firm’s leading brands are W7 and Technic, with brands such as Man’Stuff, Body Collection and Chit Chat targeting specific demographic groups. The company is acquiring Brand Architekts, which has five primary cosmetic/skincare brands, and Warpaint’s latest brand ambassador is TikTok star Vickaboo.
Warpaint is sold in Tesco, Wilko, Boots and Superdrug and has a growing international presence. It started selling online in 2020, both on Amazon and via its own website. It also makes major high-street retailers’ own-brand cosmetics. Results to 30 June 2024, released in September, showed revenue up 25% to £45.8m, pre-tax profit up 75% to £11m and net cash of £5.5m. The forward p/e is 20 with a forward dividend yield 1.8%. The dividend has increased every year since 2017.