DSM6 Oct 2018 13:33
Since 2010, it has been VERY CLEAR to any reader of the RNS information that the sole responsibility for marketing Fruitflow globally has rested with DSM. They took Fruitflow as a lab experiment product, made in tiny batches, and commercialised it, to include the vital powder format, to the stage where it is available to any brand throughout the globe. Everyone who has followed this is frustrated that the work carried out hasn't resulted in more, and bigger, product launches, but DSM remain highly positive about prospects. Mr Ford confirmed what was written in the update, that there are a lot of Fruitflow products under development, many at late stage. They have involved the work of Provexis to supply verification of the science. I was told that most brands want to start from zero rather than accept the claims of the selling company. The decision to launch is always at the discretion of the brands. the largest have always been ultra cautious about new products, since they require a much greater percentage of promotion budgets than established products. The only brand that we know of, who would have the financial clout to give a launch one almighty push, is By Health, they are expanding rapidly, by both growth and acquisition. their share price is soaring. All the other potential brand launches are cloaked in confidentiality.
So, DSM have been doing their job, Provexis have been doing theirs.
Detractors solely use the Provexis share price as some sort of perverse logic to support the theory that someone else, without the necessary experience or in depth knowledge, could do better. ALL of the know FACTS argue otherwise.
I would take only one brand launch of the right size to dispel argument.
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