RE: Exec pay21 Sep 2018 17:49
Where the poster who childishly refers to me as the previous poster is "not correct" is that SM used the word once, meaning that having EFSA approval would set Fruitflow apart from other health claims. It did, it achieved the very first EFSA approval. But, rather than other products with no EFSA approval being compromised, and losing their markets, they responded by changing their marketing, particularly in the case of yoghurts.
Every one of us have to see that getting that approval, for the wording allowed, wasn't a powerful enough message to persuade big brands to rush Fruitflow to market. Only DSM could explain why, but they won't.
Now, with more patents, and more health claims, different wording, appealing to a broader sector, are available.
DSM will again not tell us if the new developments of the IP have rung the bell, no matter how much we long for it. WE have to base our own decisions on what we know.