RE: By health17 Nov 2018 08:53
The inflow for marketing support will surely be balanced by that support being passed on to H&B ?
So, although revenues will increase, that doesn't necessarily mean an addition to net earnings. If, in that period, there has been the cost of launch, but not the income from it, then the neggies will have another play day. Other revenues, from DSM and Provexis Retail, may also have increased, which is the background detail we need.
You can see that DSM give support to brand launches, this has an effect on early stage revenues. Obs.