RE: prelims26 Jun 2014 11:15
Actually there is a mass of detail. Danger of viewing RNS's on a phone, I didn't realise the mass of info below the headline reporting.
Exceptionals nibbled a chunk, nevertheless cash at year end was up, and of course that was augmented by the placing funds, so now very well funded to meet the working capital needs.
The strong growth encountered on the e commerce platform, grocers and internationals suggests that some areas realised lower sales, and that has to be the specialist shops. That is a reality that so many products are seeing, as busy consumers buy more and more online and with their weekly shop.
Profit margins. Particularly pleasing to see Gross Profit rise again, which provides an emphatic counter to those who claimed that management would slash and burn to produce sales. That did not happen, margins not just maintained but enhanced, mainly, I suspect, due to higher direct sales. During the current period I would expect to see Gross Profits lower due to bulk sales for export, part of the new selling mix that will create further growth. I take the comment that current performance is in line with expectations to mean similar 20%'ish growth, which would be excellent. The purpose of all the sales investment is that once investment tapers off with sales at a much higher plane, net profits, and cash generation, will become hugely impressive. That stage is still years away though, clearly there is a lot more growing ahead IMHO