RE: Advertising1 Dec 2018 15:08
I watched the Elton John VR content last night on the Go and was impressed. They have mixed VR with CGI, real concert footage and an interview with Elton at the end. It looks to me that some of the stuff is a cgi rendering of him when he was younger which opens the doors for VR content featuring passed artists.
This site explains the creation. https://www.wired.co.uk/article/elton-john-farewell-tour-virtual-reality-retirement-announcement
“The cognitive Elton can be part of the creation of new music into the future,” says Ben Casey, CEO of Spinifex, a creative agency that’s helping Elton create his “post-biological” self. The process will involve capturing every aspect of his performances, including his movements, speech and behaviour, to ensure that later recreations feel authentic. Casey estimates that Elton has around four more years at his current level of fitness. “Let’s use those wisely,” he says.
All awesome stuff, even if a few of the company's (Spinifex) goals are likely to weird a few fans out.