Why the fall?15 Feb 2017 13:57
The obvious question is why is the price falling (today excepted) when they seem to have made some progress. In my view:
LFL Sales are still negative.
LFL Customer numbers are also negative.
They speak about "margin investment", which to me is price cutting
The know "value led" works for their target market. To me that means low prices a limited profit potential.
So whilst their statements look good, the market doesn't see it that way because the points above are dominant and don't show the company is likely to reverse its position. So whilst I'm tempted, I'm still on the sidelines. CRAW needs to implement something significant so they can increase profit and sales growth to really turn the business, and SP, around.