Member Info for Ableton

Asos shorts:

https://shorttracker.co.uk/company/GB0030927254/

Free float: Also known as public float, represents the shares of a company that are available for trading in the secondary market by the general public, excluding shares held by insiders, promoters, or other restricted entities.

Calculation: Free float is calculated by subtracting restricted or locked-in shares (held by insiders, promoters, etc.) from the total number of outstanding shares.

Example: If a company has 100 million outstanding shares, and 20 million are held by insiders, the free float would be 80 million shares.

Liquidity: A larger free float generally indicates better liquidity, as there are more shares available for trading, making it easier for investors to buy and sell.

Volatility: A smaller free float can lead to higher volatility, as fewer shares available for trading can cause price fluctuations from relatively small trades.

From Yahoo Finance @ 9.53am:

Volume = 454,630.

Average daily volume = 266,369

Asos Ownership breakdown from Simply Wall Street - No doubt the below will be updated over the coming days.

Public Companies 0.0281% = 33,449

Employee Share Scheme 0.303% = 361,009

Individual Insiders 2.35% = 2,798,415

General Public 11.4% = 13,550,404

Hedge Funds 15.4% = 18,390,264

Institutions 21.7% = 25,819,166

Private Companies 48.9% = 58,232,484 shares

Total above shares = 119185191

Total above % = 100.08%

I posted the following here @ 17.49 & it got removed?!?

"The more recent Holding(s) in Company RNS's have all been released intraday. This RNS has been released after the trading session. Why release the RNS @ 4.30pm when they had all day? Maximum impact on tomorrows opening? Probably just an administration thing & not deliberate"

Smart move by a major share holder whilst price is so low - Perhaps Mike will do the same!

The more recent Holding(s) in Company RNS's have all been released intraday. This RNS has been released after the trading session. Why release the RNS @ 4.30pm when they had all day? Maximum impact on tomorrows opening? Probably just an administration thing & not deliberate.

Close on the LSE page: 241.00

https://www.londonstockexchange.com/stock/ASC/asos-plc/company-page

So far this year there have been 53 trading days.

That last time price closed higher than the previous days closing price was on 30th January 2025.

On the 13th February 2025 price closed at the previous days closing price.

Therefore, price has closed lower or @ the previous day's closing price for the last 32 trading days.

Since the 13th February there have been 22 trading days where price has closed lower than the previous days close.

Price closed higher than the previous days closing price on only 7 of the 53 trading days of 2025.

If you had bought ONE share of ASOS, BOO & JD on the 2nd January 2025 & paid the closing price for each share then that would have cost £5.64. Those same shares on the 17th March @ the closing price were worth £3.40 which equates to a 40% loss!

Every stock price reaction is a complete over reaction!

Price often moves lower before it moves higher!

The weaker bulls are being hunted down & taken out!

Hi James - The easiest way is to set up a FIB retracement & change / add the values 1.0 or 100%, 1.5 or 150%, 2.0 or 200% etc depending on the platform you use.

I anchor the FIB to the major swing highs & lows (not intermediate highs & lows) & then look back @ the chart print & see if any of the FIB values correspond with previous price points of interest (old highs / lows).

For clarity measured moves can also be used for when price is moving higher & you project upwards rather than down & again look back @ the chart top see if there are any price points of interests that price will wont to aim for.

The link below is the same chart print with the FIB tool shown.

https://freeimage.host/i/3KpbjCF

Some price action traders use measured moves (& other stuff) to assist with anticipating where price may be heading & finding 'support or 'resistance'

For ASC the recent daily swing low to high 393 (24.1.25) to 445.4 (31.1.25) is projected downwards & it appears 2.0 was the move.

The swing low to high difference in price = 445.4 - 393 = 52.4.

52.4 x 2.0 = 104.8.

Therefore the 2.0 move level = 393 - 104.8 = 288.20 & the closing price on the 7th was 288.60 so the move was to the penny! Note that price has found 'support' for two consecutive trading sessions @ the 288 level.

I've posted a link below to a daily chart print which illustrates the above measured move explanation which some here may find of interest.

https://freeimage.host/i/3KNx1jV

You often see measured moves of 1.0 & 1.5 & 4.0 & note that in this instance the 1.0 move coincides with a previous 'support' level (340). Price is factual so you can use measured moves on any time frame.

It's now looking like the 300 level may well be tested!

External range liquidity has been recently purged so now internal liquidity should be sought. The price range has been expanding since 28th February - The lows have been printed therefore one can anticipate price moving higher.

Nice piece on The Sun Website

https://www.thesun.co.uk/fabulous/33628911/asos-sample-sale-bargains-email-first-dibs/

It was a UT (Uncrossing) Trade: A trade where buyers on the bid and sellers on the ask match together in a single trade, such as at the end of an auction period.

News? On Thursday 20th February, Debra Crew (Chief Executive), Nik Jhangiani (Chief Financial Officer), and Sally Grimes (Chief Executive Officer North America) presented at the Consumer Analyst Group of New York (CAGNY) conference.

https://www.diageo.com/en/investors/results-reports-and-events/cagny-2025

Shein faces investor pressure to slash valuation: report | REUTERS - Link below!

https://youtu.be/LqvVqzVPR9Y?si=twYJBOz_SUQ_j7fD

Hi JDS15 - CG tax? Fair enough & I wish you well with your investment & hope price reaches your 500 target. The confidence comes from being able to anticipate high probability price movements - At the end of the day trading is a game of probability & you want to be right most of the time.

Comms / PR? I agree! Sentiment is another piece of the puzzle!

Hi JDS15 - The reality is that if you're investing in an individual asset for the long term, you are effectively a long-term position trader.

If the results were good, then why did price move lower? Results are just one piece of the puzzle - Price moving lower was fully anticipated & moved lower for a variety of reasons (unknown unknowns). If you don't why price moved lower on good results, then you are effectively gambling. The fact is the market doesn't care who manages communications for a company as long as the company is profitable.

Fundamentals are another piece of the puzzle & ultimately traders decide on the price & wild gyrations (volatility) is required for profits. I won't give too much of the game away here or a full explanation but there was a price action set-up / model below the 150 level & those traders have now made very healthy realised profits. That's the difference between professional & retail traders. In your case that would have potentially been an extra 160K profit assuming you didn't scale into your position! If I had 160K @ 250 I'd have taken partial profits on the way up.

Hi BadNewInvestor - I've read your MKS post & some of your posts regarding other shares & you come across as a fair / reasonable / level-headed individual. To become consistently profitable in the markets takes many hours of study & is a skill. One must be able to read & interpret price action & this is why around 85% of retail traders are not profitable.

Relying on moving averages & indicators (retail technical analysis) to make trading decisions will not bring consistent profits over the long term. Solely relying on fundamentals will also not bring consistent profits.

Professional & profitable retail traders won't teach you how to be profitable - Why would they & I'd say trading is @ least 50% psychological which can't be taught anyway. Content creators on You Tube & people selling online courses are in the most part not profitable & make money via views & selling courses.

What retail traders don't realise is that there are unknown unknowns that effect price & the unknown unknowns have to be figured out. This is why price movements sometimes look chaotic to the untrained eye.

Basically, if trading was easy, then everyone would be a trader!