Yet more good news !28 Apr 2021 14:18
As per the proactive investors website this morning :-
11.36am: Broadcaster lifted as UBS raises target price
The FTSE 100 has picked up the pace a little, now up 21.61 points or 0.31% at 6966.58
Meanwhile the mid-cap FTSE 250 is marginally outperforming the blue chip index, up 92.12 points or 0.41% at 22,525.2.
One of the major risers here is ITV PLC (LON:ITV), up 3.18% or 3.7p at 120.25p.
Analysts at UBS have raised their price target from 125p to 135p on the back of improving advertising revenues.
A suggested £200mln valuation for joint venture Britbox would add another 5p to the target price.
UBS said: "Our monthly Media buyer survey indicates April momentum is likely to continue into May and June.
"ITV at their full year results indicated while the first quarter 2021 TV total adverting revenue was expected to be down 6%, April was up 60-75%. Channel checks suggest May is likely to be up 78% and June 80% resulting in 75% in the second quarter, with Media Buyers citing an increase in Auto, Retail and Food & Beverage spend.
Note May 2020 was down 46% and June 2020 down 42%. In full year 2020, Media buyers now expect TV total advertising revenue to be up 10% to 18%. Consensus is currently up 8-9%."