RE: Update8 May 2024 15:08
Management often quote on-ground sales (below quote) as a guide to overall demand, this would be sales from the distributor direct to end user (farmer, at which point they may need to re-order to replenish stocks.
My interpretation of the below is inventory build up has now cleared with on-ground sales necessitating new orders rather than to work through overstock.
I think ag companies in general have a good overview of what's happening at the farmer end due to their involvement with agronomist support.
' In the US, on-ground sales have started the year strongly, with sales of Employ® (Harpinab) through Wilbur-Ellis current ly up more than 75% against the same period in 2023; distributor inventory now appears to be rebalancing and to be well matched to on-ground sales, following a period of destocking in the second half of 2023.'