BUY21 Jan 2022 08:23
Recovery signs at Superdry, says Liberum
Fashion brand Superdry (SDRY) has seen increasing footfall in its stores and strong sales, which is underpinning confidence for the next six months, says Liberum.
Analyst Joe Brent retained his ‘buy’ recommendation and target price of £10 on the stock. The market, however, took a less sunny view than Brent, with the shares dropping 9.6%, or 24p, to close at 225p on Thursday.
Trading in the half year to 23 October was in line with expectations ‘with a pre-disclosed revenue line modestly down year-on-year due to Covid-19 restriction more than offset by higher gross margins’.
Brent said the group’s decision to move to full-price selling, reducing reliance on sales and discounting, is ‘positive for cashflow, and the brand, and when combined with the launch of new and enhanced product has seen strong sell-through in the period’.
‘With footfall on an improving trend across retail, and wholesale delivering on expectations despite supply chain issues, this underpins confidence for the second half,’ said the analyst.
‘We see share price recovery to continue following the 11% increase seen last month.’