News9 Dec 2021 16:45
Retailers in the upper echelons of this year’s table were not the only ones impacted by falling numbers of ecommerce shoppers. Indeed, 47 of the 50 busiest websites during Black Friday weekend suffered year-on-year declines in online traffic.
Pureplays Very and Notonthehighstreet were among those hardest hit by the fall in website hits, with traffic to their platforms tumbling 39.2% and 47.2% respectively.
Debenhams, which collapsed into administration in January but retained an online presence after being rescued by Boohoo, tumbled from 10th to 34th in the ranking after losing an eye-watering 69% of its ecommerce traffic.
At the other end of the spectrum, the trio of River Island, Superdry and Zalando were the only retailers in the top 50 to register gains compared to 2020.
Superdry’s 13.3% spike in online traffic year-on-year catapulted the fashion operator into 47th place, from 64th a year ago.