LONDON (Alliance News) - Digital video platform provider Rightster Group PLC relaunched as Brave Bison Group PLC on Tuesday.
The company said the change of name comes as it shifts its strategy away from being a third-party technology provider and towards becoming a social video broadcaster.
"The change of name to Brave Bison very purposefully serves to challenge the way it is thought of by brands, creators and commercial partners," the company said in a statement.
Rightster will start trading in London as Brave Bison from Wednesday.
Rightster shares were untraded on Tuesday morning, having last traded at 3.11 pence.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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