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Rightster Strikes YouTube Language Translation Deal With Paramount

Tue, 12th Jan 2016 08:46

LONDON (Alliance News) - Digital video company Rightster Group PLC on Tuesday said it has struck a deal with Hollywood studio Paramount Pictures International.

Rightster will provide local language translation and data optimisation services to Paramount's owned or operated international YouTube channels, the company said.

No financial details were disclosed.

"Here at Rightster, we are aware of the unique challenges faced by film studios when it comes to global rights and audience management and will apply this knowledge in all our work with Paramount Pictures," said Rightster Chief Executive Ashley MacKenzie.

Shares in Rightster were up 3.9% to 5.975 pence early Tuesday.

By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance

Copyright 2016 Alliance News Limited. All Rights Reserved.

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