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IN BRIEF: Tremor International signs Comscore media analytics deal

Fri, 08th Apr 2022 15:18

Tremor International Ltd - San Francisco, California-based digital advertising company - Inks agreement with Comscore, a Virginia, US-based media analytics company. Under the agreement, Comscore's predictive audiences product will be available across Tremor's platform. This, the company explains, enables Tremor Video and Unruly's advertising clients to use cookie-free pre-bid audience targeting across desktop, mobile and connected TV.

Current stock price: 545.75 pence, down 3.4% in London

12-month change: down 24%

By Heather Rydings; heatherrydings@alliancenews.com

Copyright 2022 Alliance News Limited. All Rights Reserved.

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