Britain's Asda hit by motor fuel shortages as Iran war spurs demand

* Asda says experiencing temporary shortages at some sites

* Industry says motorists ​should stick ⁠to normal buying habits

* Asda says is not profiteering ​from rising fuel prices (Adds statement from Fuels Industry UK/Petrol Retailers Association paragraphs 8 to 9)

LONDON, March 27 (Reuters) - British ​supermarket ‌group Asda is experiencing temporary fuel shortages at some of its forecourts after a surge in demand driven by the U.S.-Israeli war ⁠on Iran, its boss said on Friday.

Motorists are filling ⁠up more frequently amid fears of rising prices ​and potential supply disruption from the conflict. Asda operates 800 fuel stations and is Britain’s second largest motor fuel retailer after Tesco.

Allan Leighton, Asda’s executive chairman, said fuel sales had increased significantly since the war started at ​the end ‌of last month.

"We're not getting any more than our allocation from the suppliers. If your allocation is the same and your (sales) volumes are up, then your stocks are going to go down, it's as simple as that," he told reporters after Asda published annual results.

Leighton said the "spikiness" of demand meant it was a difficult ​situation to manage.

"Those spikes can lead to temporary shortages. That can be a pump, a product, unleaded petrol ‌or diesel, a site. But they're temporary and they tend to get redressed very quickly," he said.

"You can expect to see that while this (war) ‌continues."

NO NEED FOR CHANGE IN FUEL BUYING HABITS, SAYS INDUSTRY

Responding to Leighton's comments, a joint statement from Fuels Industry UK CEO Elizabeth de Jong and the executive director of the Petrol Retailers Association, Gordon Balmer, called ​on motorists to stick to their normal fuel purchasing.

"We are aware of reports circulating about fuel availability at a small number ‌of forecourts for one retailer. Supply across the UK is flowing normally and there is no need for any change in usual buying habits," they said.

ASDA DENIES PROFITEERING ON FUEL

Earlier this month, Britain's finance ministry met ⁠petrol retailers following ⁠claims they were profiteering from rising fuel prices.

"It's very clear that ‌that is not the case," said Leighton, noting Asda's margin "will be down".

"The government are getting a lot of money off the back ​of this," he said. "Instead of ​pointing the finger at everyone else, which it does on a consistent ‌basis, it ought to point the finger at itself."

Leighton said Asda's food and general merchandise supply chain was generally holding up during the crisis. However, he said an impact on inflation was inevitable. (Reporting by James Davey; additional reporting by Susanna Twidale; editing by Sarah Young and Louise Heavens)

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