LONDON (Alliance News) - WPP PLC on Tuesday said its Kantar Media subsidiary has made an investment in data analytics company BIScience Ltd.
BIScience provides analytics for display, mobile, video and programmatic advertising and will boost Kantar's tracking capabilities.
No financial details on the investment were disclosed.
WPP shares were up 1.2% to 1,446.3 pence on Tuesday.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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