The latest Investing Matters Podcast episode featuring financial educator and author Jared Dillian has been released. Listen here.

Less Ads, More Data, More Tools Register for FREE

Pin to quick picksWPP Share News (WPP)

Share Price Information for WPP (WPP)

London Stock Exchange
Share Price is delayed by 15 minutes
Get Live Data
Share Price: 846.60
Bid: 844.40
Ask: 844.60
Change: 2.20 (0.26%)
Spread: 0.20 (0.024%)
Open: 844.60
High: 850.20
Low: 842.40
Prev. Close: 844.40
WPP Live PriceLast checked at -

Watchlists are a member only feature

Login to your account

Alerts are a premium feature

Login to your account

SimilarWeb unifies mapping of mobile and computer Web

Mon, 29th Sep 2014 11:01

* Web tracking firm combines computer, mobile data in singleview

* Mobile data available for selected countries, eventuallyglobal

By Eric Auchard

LONDON, Sept 29 (Reuters) - The mobile Internet economyremains mostly uncharted territory for app publishers, theircompetitors, the advertisers who support them, and investorsdeciding where to place their bets.

Now Israeli start-up SimilarWeb Ltd. is expanding itsservice for measuring computer usage into the mobile Internetrealm and the apps where users spend the overwhelming bulk oftheir time on smartphones.

Apps are the dedicated applications users have come to relyon rather than surfing the web for information. Apps are handierand store data locally, allowing people to use them whether ornot they have a solid data connection.

Tel Aviv-based SimilarWeb introduced new services last weekthat give industry players and researchers a unified view ofdesktop computer, mobile Internet and mobile app activity amongusers, first in the United States and Britain, and thenworldwide in coming months.

"SimilarWeb brings a transparency to the Internet economynever known before," says Marco Rodzynek, founder of NOAHAdvisors Ltd., a pan-European corporate finance boutique forInternet firms who previously headed media and Internetinvestment banking at Lehman Brothers Europe.

As human activity goes mobile, it no longer makes sense torely on tracking only sedentary computer users for activitieslike shopping or dining out, for example.

Global consumer ecommerce sales alone are expected to reachnearly US$1.5 trillion in 2014 while spending on onlineadvertising will top $140 billion, according to estimates byresearch firm eMarketer.

A recent Citi report forecast app store revenue will top $23billion globally in 2014, up 43 percent from a year ago.

FILLING IN THE GAPS

SimilarWeb gathers big pools of anonymised user data from amix of sources to statistically analyse millions of sites, andmore recently, mobile app activity. It turns this into rankingsby country and sector category relative to peers.

"We measure how users engage with websites and mobile apps,and which destinations they use more than others," SimilarWebCo-founder and Chief Executive Or Offer said in an interview.

SimilarWeb has received about $25 million in backing frominvestors led by Naspers Ltd., the South Africanelectronic media company which holds a 26 percent stake.

Other backers include top Israeli venture investors MosheLichtman of Israel Growth Partners, Yossi Vardi, the godfatherof the Israeli start-up scene and Britain's David Alliance.

What passes for mobile measurement now comes from sites ledby AppAnnie and Yahoo's Flurry, which mainly focus onanalysing initial downloads of apps. How much consumers usethose apps and where they go from there is terra incognita.

"If SimilarWeb can replicate existing Web measurement toolsin the app domain, they will have something really special,"said IDC mobile analyst John Jackson said, speaking of thegeneral limitations of mobile Internet measurement.

Most Web analytics firms focus on single national markets,mainly the United States, or track usage in only a handful ofdeveloped countries, making it hard to verify competitive claimsby Web or mobile firms in the rest of the world.

SimilarWeb's closest peers are U.S.-focused Compete, a unitof WPP's Millward Brown and Experian Plc's Hitwise, which monitors the U.S. and six other major countries.

ComScore, the biggest player in Web tracking, hasshifted increasingly into advertising measurement and isespecially strong in so-called display, or banner ad analytics.Active in 172 countries, it focuses largely on big-budgetclients to help them analyse where to spend their ad dollars.

SimilarWeb tracks Internet and mobile use in more than 200countries, offering standardised rankings for site traffic inthe top 55 Web countries, including lesser-known markets such asColombia, India, Nigeria, Saudi Arabia and Ukraine. It targetssearch and social media marketing and, now, mobile strategy.

SimilarWeb is weighing its financing options and aims for aninitial public offering in 2016, CEO Offer said.

Offer remains cagey about financial results, saying onlythat company sales are currently in the "double-digit millions"in terms of dollars.

Analyst Jackson sees a market to be conquered by the companythat gets tracking right.

"The world's eyeballs are going mobile. The ad spend isgoing mobile. I don't think anyone has won the contest the waythat Nielsen once did with measuring broadcast television," hesaid. (1 euro = 1.2682 US dollar) (Reporting By Eric Auchard; editing by Keith Weir)

More News
23 Feb 2023 11:35

U.S. housing market flashes red recession signals

STOXX 600 up 0.1%

*

Read more
23 Feb 2023 10:34

Bullish WPP says clients still spending on advertising

FY growth of 6.9%, Q4 6.4%

*

Read more
23 Feb 2023 09:59

STOXX gets tech support

STOXX 600 up 0.1%

*

Read more
23 Feb 2023 09:02

LONDON MARKET OPEN: Mixed open in London; Rolls-Royce up, Mondi down

(Alliance News) - Stock prices in London opened mixed on Thursday, with large-cap indices underperforming amid mixed corporate earnings.

Read more
23 Feb 2023 09:02

TOP NEWS: WPP shares up on annual profit jump; lifts dividend by 26%

(Alliance News) - WPP PLC on Thursday said it saw a strong performance across all its major agencies in 2022, with revenue and profit both seeing double-digit rises.

Read more
23 Feb 2023 08:03

WPP hikes dividend as profits rise

(Sharecast News) - Advertising giant WPP hiked its dividend on Thursday and said it expects top-line growth above expectations for 2023, as it reported a rise in full-year profit and revenue.

Read more
23 Feb 2023 07:56

LONDON BRIEFING: WPP profit jumps in 2022; guides for further growth

(Alliance News) - Stocks in London were called to open slightly higher on Thursday, as investors were unfazed by a fairly uneventful set of policy meeting minutes from the US central bank.

Read more
23 Feb 2023 07:41

Europe set to rebound, eyes on earnings

Welcome to the home for real-time coverage of markets brought to you by Reuters reporters. You can share your thoughts with us at

Read more
22 Feb 2023 09:51

LONDON BROKER RATINGS: Credit Suisse raises WPP; DB cuts IHG to 'hold'

(Alliance News) - The following London-listed shares received analyst recommendations Wednesday morning:

Read more
22 Feb 2023 09:11

LONDON MARKET OPEN: Miners fall; mood sombre before Fed minutes

(Alliance News) - Stock prices in London opened lower, with mining stocks leading the decline, as a risk-off mood swept over global equities after a sell-off on Wall Street.

Read more
22 Feb 2023 08:16

Credit Suisse upgrades WPP, Publicis to 'outperform'

(Sharecast News) - Credit Suisse upgraded WPP and Publicis on Wednesday to 'outperform' from 'neutral' as it said its analysis of the advertising agency industry suggests the structural headwinds which caused the de-rating of the agency stocks have significantly abated.

Read more
22 Feb 2023 07:54

LONDON BRIEFING: Shares to follow US down; Lloyds sets share buyback

(Alliance News) - Stocks in London were called lower on Wednesday, after Wall Street succumbed to selling pressure amid renewed fears about higher-for-longer interest rates.

Read more
17 Feb 2023 09:19

LONDON BROKER RATINGS: Numis cuts British Land and Land Securities

(Alliance News) - The following London-listed shares received analyst recommendations Friday morning:

Read more
16 Feb 2023 15:49

UK earnings, trading statements calendar - next 7 days

Friday 17 February 
Allianz Technology Trust PLCFull Year Results
Kingspan Group PLCFull Year Results
NatWest Group PLCFull Year Results
Pod Point Group Holdings PLCFull Year Results
Segro PLCFull Year Results
Monday 20 February 
Bank of Cyprus Holdings PLCFull Year Results
Georgia Capital PLCFull Year Results
Goldplat PLCFull Year Results (TBC)
LungLife AI IncFull Year Results
Tristel PLCHalf Year Results
Wilmington PLCHalf Year Results
Tuesday 21 February 
Antofagasta PLCFull Year Results
BHP Group LtdHalf Year Results
Blancco Technology Group PLCHalf Year Results
Finsbury Food Group PLCHalf Year Results
HSBC Holdings PLCFull Year Results
InterContinental Hotels Group PLCFull Year Results
Safestore Holdings PLCTrading Statement
Smith & Nephew PLCFull Year Results
Springfield Properties PLCHalf Year Results
Sylvania Platinum LtdHalf Year Results
Trifast PLCTrading Statement
Wednesday 22 February 
Avingtrans PLCHalf Year Results
City of London Investment Group PLCHalf Year Results
Conduit Holdings LtdFull Year Results
Liberty Global PLCFull Year Results
Lloyds Banking Group PLCFull Year Results
Primary Health Properties PLCFull Year Results
Renewables Infrastructure Group LtdFull Year Results
Rio Tinto PLCFull Year Results
Synectics PLCFull Year Results
TBC Bank Group PLCFull Year Results
Transense Technologies PLCHalf Year Results
Thursday 23 February 
Anglo American PLCFull Year Results
Arbuthnot Banking Group PLCTrading Statement
BAE Systems PLCFull Year Results
Bluefield Solar Income Fund LtdHalf Year Results
Drax Group PLCFull Year Results
Driver Group PLCFull Year Results
Genus PLCHalf Year Results
Hays PLCHalf Year Results
Hikma Pharmaceuticals PLCFull Year Results
Howden Joinery Group PLCFull Year Results
Macfarlane Group PLCFull Year Results
Made Tech Group PLCHalf Year Results
Mondi PLCFull Year Results
Morgan Sindall Group PLCFull Year Results
Pantheon International PLCHalf Year Results
Rolls-Royce Holdings PLCFull Year Results
Serco Group PLCFull Year Results
Spectris PLCFull Year Results
Versarien PLCFull Year Results
WPP PLCFull Year Results
  
Copyright 2023 Alliance News Ltd. All Rights Reserved. 

Read more
14 Feb 2023 09:08

LONDON BROKER RATINGS: Deutsche Bank double-upgrades easyJet to 'buy'

(Alliance News) - The following London-listed shares received analyst recommendations Tuesday morning:

Read more

Login to your account

Don't have an account? Click here to register.

Quickpicks are a member only feature

Login to your account

Don't have an account? Click here to register.