March 18(Reuters) - Northern Irish broadcaster UTV Media Plc said it expects a full-year loss of about 6 millionpounds ($8.85 million) from its newest television channel - UTVIreland, hurt in part by delayed negotiations with advertisersand slower than expected audience build.
The company said first-quarter revenue at its talkSPORTradio station, which owns exclusive rights to broadcast 380Barclay's Premier League football matches outside of UK andRepublic of Ireland until 2019, would fall 2 percent.
First-quarter airtime revenue from UTV's largest division,Radio GB, is expected to rise 4 percent, the company said.($1 = 0.6776 pounds) (Reporting by Noor Zainab Hussain in Bangalore; Editing byAnupama Dwivedi)