LONDON (Alliance News) - Taptica International Ltd on Monday said it is sponsoring VentureBeat's next roadshow event in San Francisco, which is focused towards uniting the product and marketing teams of mobile phone-based companies.
The end-to-end mobile advertising platform said it will be an official partner of the event, to take place on Thursday, and added all proceeds will go towards non-profit charity Sleep Train Foster Kids. Speakers will include Pinterest Growth Team Product Lead Casey Winters and Glassdoor Mobile Product Leader Rob Sturtz.
"We are excited to be partnering with VentureBeat for this event and look forward to welcoming such a strong line-up of presenters, which reflects Taptica's position as a leader within the industry. By supporting the VentureBeat roadshow, we hope to encourage a dialogue about the gaps that exist across departments and how to address them to increase revenue and mobile user engagement to unlock brands' full mobile potential," said Taptica Chief Executive Hagai Tal.
Shares in Taptica were up 2.1% at 84.25 pence on Monday.
By Hannah Boland; hannahboland@alliancenews.com; @Hannaheboland
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