LONDON (Alliance News) - Data-focused marketing business Taptica International Ltd on Wednesday said it has been chosen to be the exclusive mobile advertising partner for China's largest sports events and social service platform, Codoon.
Taptica shares were up 4.9% to 159.98 pence on Wednesday morning.
Taptica said it has been given the task for driving installations of Codoon's Runtopia app in the UK, US, Canada, Australia and "elsewhere". The London-listed company said this is the first venture signed by Codoon covering the US.
Runtopia is a sports community app, which consumers can use to track runs as well as share exercises and meet others through its social network. It uses GPS and mobile phone sensors to track the route, speed, calorie consumption, mileage, variation of latitude, stride frequency and step length to help users attain their training goals.
It also offers a smart audio reminder to enable runners to adjust their distance, pace and timing. Since launching in 2009, Runtopia has achieved 40 million active users in China and has become the country's largest sports platform, Taptica said.
"Taptica will use its Facebook offering to reach social runners, who are sharing their workouts and looking to build a community with other runners where they can learn from each other and grow, to drive qualified installs," said Taptica.
Taptica is an accredited Facebook marketing partner.
No financial details of the deal were published.
By Joshua Warner; joshuawarner@alliancenews.com; @JoshAlliance
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