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LONDON, May 20 (Reuters) - The independent directors of M&C Saatchi have agreed a deal to sell the British advertising company to consultancy Next Fifteen Communications , saying it offered a superior outcome to an alternative bid from its biggest shareholder.
M&C, one of the biggest names in British advertising, has been fighting off an offer from Vin Murria and rejected a deal worth 254 million pounds ($317 million) earlier this week. It said on Friday the deal with Fifteen was worth 310 million pounds. ($1 = 0.8010 pounds) (Reporting by Kate Holton; editing by William James)
